Privacy Policy

This Privacy Policy explains how Lane 52 Limited (“we”, “us”, “our”) collects and uses your personal data when you use ProNova (the “Service”). It also sets out your rights under UK GDPR and the Data Protection Act 2018.

1. Who we are

Controller: Lane 52 Limited
Service: ProNova
Registered office / contact: see our website contact page.

2. What data we collect

Data you provide

• Account details (name, email, role, authentication identifiers).
• Profile and preferences saved within the Service.
• Support requests and correspondence.

Data we collect automatically

• Log and usage data (IP address, device, browser, timestamps, pages viewed).
• Cookie identifiers and session data. See the Cookies section below.
• Diagnostics and performance metrics.

Data from third parties

• Single Sign-On or identity providers (only the fields required for sign-in).
• Integrations you enable within the Service.

3. Why we use your data (lawful bases)

• To provide the Service (contract): create and manage accounts, deliver features, maintain security.
• To improve and secure the Service (legitimate interests): troubleshoot, analytics, prevent abuse.
• To communicate with you (contract/legitimate interests): service messages, updates, support.
• To comply with law (legal obligation): tax, fraud prevention, regulatory duties.
• With your consent (consent): optional marketing or non-essential cookies. You can withdraw consent at any time.

4. Cookies and similar technologies

We use essential cookies to operate ProNova (e.g. session management and security). With your consent, we may use analytics cookies to understand usage and improve the Service. You can manage cookies via your browser settings and any in-product controls we provide.

5. Analytics

We may process aggregated usage metrics to monitor performance and enhance features. Where possible we use de-identification or aggregation.

6. Sharing your data

We share personal data only as needed:

• Service providers acting under contract (hosting, email delivery, support tooling).
• Authorised integration partners you connect to the Service.
• Professional advisers (legal, accounting) under duty of confidentiality.
• Law enforcement or regulators where required by law.
• Business transfers in the context of a merger, acquisition, or reorganisation.

7. International transfers

If we transfer personal data outside the UK, we rely on appropriate safeguards, such as adequacy regulations or Standard Contractual Clauses, with supplementary measures where required.

8. Data retention

We keep personal data only for as long as needed for the purposes set out in this Policy, including legal, accounting, or reporting requirements. We apply clear retention periods and delete or anonymise data when it is no longer required.

9. Security

We use technical and organisational measures to protect personal data, including access controls, encryption in transit, and regular reviews. No system is perfectly secure; we limit access to personnel with a business need.

10. Your rights (UK GDPR)

You have the right to:

• Access your personal data and receive a copy.
• Rectify inaccurate or incomplete data.
• Erase data, in certain cases.
• Restrict or object to processing, in certain cases.
• Data portability, where applicable.
• Withdraw consent where processing relies on consent.
• Lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise your rights, contact us via the details on our website contact page. We will respond within statutory timeframes.

11. Children

ProNova is not intended for children under 13. If you believe a child has provided personal data, please contact us so we can take appropriate action.

12. Automated decision-making

We do not engage in solely automated decisions that produce legal or similarly significant effects without suitable safeguards. If such features are introduced, we will explain the logic involved and your rights.

13. Third-party links

The Service may link to third-party sites. We are not responsible for their content or privacy practices. Review their policies before providing personal data.

14. Changes to this Policy

We may update this Policy from time to time. We will post the new version on this page and adjust the “Last updated” date. Material changes may be notified in-product or by email.

15. How to contact us

For privacy queries, requests, or complaints, contact Lane 52 Limited using the details on our website contact page. If unresolved, you can contact the ICO at ico.org.uk.